01
Releases take longer.
Small changes need more coordination, more checking and more caution than they used to.
ADWARE TECHNOLOGIES / ENGINEERING PARTNER
Your business grew. Did the way your product was built keep up?
Adware helps companies evolve important digital products that have outgrown the way they were originally built.
We modernize, scale, take ownership of and continuously evolve systems that businesses already depend on.
PRODUCT / LIVE SYSTEMOPERATING
API
WORKFLOW
DATA
INTEGRATIONS
TRANSACTIONS
AUTH
PRODUCTbusiness logic
FOR COMPANIES WITH SOMETHING IMPORTANT UNDERNEATH
01 / PROBLEM RECOGNITION
Your product works. Moving it forward is getting harder.
As a business grows, the system built for yesterday can start slowing down today's decisions.
02
Small changes have unexpected consequences.
Parts of the system depend on decisions that are no longer visible to the people changing it.
03
The past is constraining the next step.
Adding new functionality increasingly means working around old decisions.
04
The team is stuck understanding instead of moving.
Engineers spend too much time reconstructing existing systems instead of moving the product forward.
05
Critical context has left the company.
People who built important parts of the product have moved on, taking context with them.
06
Change feels riskier than it should.
Scaling or modernization is difficult when the business already depends on the product every day.
AI can make producing another feature faster than ever. Understanding how that feature will affect a mature production system is still hard.
02 / THE REFRAME
Your product didn't necessarily fail.
Your business evolved.
Customers, transactions, features, integrations, data and business rules accumulate. Decisions that were perfectly reasonable when the product was smaller can become constraints as the business grows.
At this point, adding more developers or more features is not always the answer. Sometimes the system itself needs to evolve.
That's where Adware comes in.
03 / WHAT WE DO
We help you move past that point.
We work on the systems behind important digital products: understanding what exists, changing what needs to change, and helping the product keep evolving as the business grows.
MODERNIZE
Change without unnecessary disruption.
Change outdated technologies, dependencies or architecture without unnecessarily disrupting the live business.
SCALE
Make more room for the business.
Prepare the product for more users, transactions, data and operational complexity.
TAKE OVER
Regain technical ownership.
Step into existing systems when previous technical ownership has changed or disappeared.
EVOLVE
Keep the next change possible.
Keep shipping and improving the product without making the system harder to change.
04 / WE HEAR THIS OFTEN
Sometimes the problem sounds like this.
You may not use these exact words. But you may recognize the situation.
01Our developers can build the feature. They just don't know what else it might break.
02We've inherited a system nobody fully understands.
03The framework is getting old, but the business can't afford a risky rewrite.
04We're growing quickly and the system is starting to struggle.
05Our previous technical team is gone.
06Every new feature seems to make the next one harder.
07We want to add AI, but the product underneath it already has years of complexity.
05 / SELECTED WORK
Important products need evidence, not promises.
A selection of products Adware has worked with.
01Jonah SmithEcommerce Store for OEM replica steel wheels02Wendy SnowdenRevolutionizing Food Sales03Conor GallagharJoin the food growing revolution
See all workTHE PEOPLE
The real people behind the work.
A team of engineers, technical leaders and product-minded people working alongside the teams responsible for important software.
07 / HOW WE WORK
Good engineering starts before the first line of code.
A defined way of working keeps technical decisions connected to the business they serve.
01
UNDERSTAND
Start with what exists.
Start with what exists, including the product, business rules, dependencies and constraints.
02
CHALLENGE
Say what needs saying.
Say what needs saying before implementation begins.
03
OWN
Be responsible for the result.
Take responsibility for the result, not simply the task.
08 / AI-ERA ENGINEERING
AI changed how products are built. So did we.
AI can make a change faster. It doesn't make the consequences easier to understand.
We use AI throughout our work where it improves speed and clarity, from understanding existing systems to implementation, testing and documentation. But AI doesn't take responsibility for architecture, business logic or the result. Our engineers do.
AI accelerates execution. Our engineers remain responsible for the decisions and the result.
09 / TECHNICAL CAPABILITY
Built for the parts of a product that are difficult to fake.
Behind every important digital product are systems that have to handle real business rules, data, integrations, transactions and change. That's where our technical depth matters.
MODERNIZATION & MIGRATION
ARCHITECTURE & SCALING
COMPLEX BUSINESS LOGIC
APIs & DATA SYSTEMS
PAYMENTS & TRANSACTIONAL SYSTEMS
AI-NATIVE PRODUCTS
SUPPORTING EVIDENCE / TECHNOLOGIES
Ruby on RailsRubyReactNext.jsNode.jsPythonDjangoFastAPIPostgreSQLRedisAWS
10 / CONTINUITY
Important products don't get finished once.
They keep changing.
The longer we work on a product, the more deeply we understand its business rules, architecture, history and constraints. That context becomes part of the value.
Holisticlyapproximately 5 years
Task.ioapproximately 4 years
The Open Pantryapproximately 2 years
11 / FIT
Adware is built for important digital products.
The best work starts with a shared understanding of what the product means to the business.
Good fit
Your product already matters to the business.
Your system is becoming harder to change.
You need technical ownership, not just more hands.
Your product will continue evolving for years.
You’re willing to invest in doing the work properly.
Not the right fit
You’re looking for the lowest hourly rate.
You need a tiny one-off project.
You only need a brochure website.
You want pure staff augmentation.
You have an undefined idea and need someone to figure everything out for you.
12 / START A CONVERSATION
Is your product becoming harder to evolve?
Tell us what's changing, what's getting in the way, or what you're planning next. We'll tell you whether Adware is a good fit and what we'd recommend.