Top 10 Market Research Software and Tools for Survey

Top 10 market research software and tools for survey

Surveys have become the predominant and influential tools in market research for researchers, businesses, and market disruptors. They not only enable companies to make well-informed decisions but also provide insights into the evolving behaviors and perceptions of customers.

But the question that concerns most of the researchers.

1. Is every respondent participating in the survey?
2. What if the received responses are insufficient for making a decision?
3. Why is there a low open rate for their survey?

Well, these concerns are valid. Surveys prove beneficial only when they are engaging and interactive. To address this issue, numerous survey creation platforms and tools, both free and paid, are available.

If you're struggling to find the ideal tool for your requirements, we have compiled a list of the top 10 market research software and tools equipped with survey creation capabilities. From collecting customer and product feedback to conducting comprehensive market research and employee engagement surveys, these online survey tools and platforms can assist you in extracting valuable business insights.

SurveySparrow: Create Conversational Surveys

Starting from $18 per month

Transform dull surveys into interactive conversations for enhanced customer engagement. Utilize this free tool to personalize your surveys, creating a more captivating experience that resembles a chat, accessible even on your mobile devices.

Features -

1. Ensure a chat-like experience with conversational UI, resulting in an impressive 40% boost in survey completion rates. Dispatch free online surveys compatible with any device, be it mobile or web.

2. Tailor surveys to your brand's identity with white-label options, incorporating logos, fonts, and colors that define your brand style. Utilize over 1,000 in-built survey templates for easy customization.

3. Benchmark your NPS score and compare it to top competitors, obtaining 360-degree customer feedback for more precise decision-making. Gain quick and detailed insights through an intuitive dashboard.

4. Analyze customer and employee sentiments using purpose-built surveys. Develop conversational chatbots to enhance customer engagement and scrutinize behavior. Integrate surveys seamlessly with third-party tools for improved experience management.

5. Optimize efficiency with automated surveys and survey workflows. Collect data from various endpoints, such as email and QR codes, ensuring diverse and valuable inputs.

Typeform: Survey App for Beginners for Neat UX

Basic Plan” starts at $25 per month

A rising SaaS company, Typeform enables businesses to craft stylish survey forms that work seamlessly across all devices, featuring a distinctive interface that presents one question at a time. Its user-friendly drag-and-drop functionality allows for the easy addition of various features. Whether collecting customer feedback, conducting in-depth market research, or gaining a deeper understanding of your audience, Typeform stands out as an excellent survey tool, particularly suited for beginners.

Features -

1. Enhance survey engagement with conversational and interactive formats. Select a style that aligns with your brand from a range of customizable templates, expediting the survey creation process.

2. Add a personalized touch with conditional logic surveys, posing only relevant questions. Utilize its tools and dynamic API to build surveys from the ground up. Populate surveys with diverse question types, including multiple-choice, rating, images, videos, and more.

3. Effortlessly integrate with third-party tools such as Google Sheets, Slack, and Mailchimp. Utilize the real-time analytics and reporting system to derive actionable insights from survey results quickly.

Qualtrics: Best for Enterprises 

Qualtrics stands out as a robust online survey application that transcends conventional limits through its advanced analytics capabilities. With an extensive array of question types and survey templates, you can craft a survey experience that goes beyond the ordinary.

Enhancing user experiences, Qualtrics provides features such as survey logic, branching, and email triggers. Moreover, it offers over 30 graph types to present survey results in a more compelling manner, allowing you to effortlessly export data into CSV or SPSS format with just one 

Features -

1. Facilitate collaboration by sharing created surveys with team members, assigning roles, and monitoring their progress until completion. Embed surveys on websites at various user touchpoints, ensuring high customer engagement by triggering surveys at different intervals while customers navigate the site.

2. Incorporate survey prompts within the mobile app to gather feedback at specific points during app usage. Utilize the interactive dashboard to click on specific graph instances for more detailed insights, including individual-level survey responses to understand customers at specific moments.

3. For each survey response, establish automated email triggers to follow up with customers or initiate predefined actions based on the survey data. TextIQ employs advanced natural language processing and machine learning algorithms to analyze extensive open-text data, providing insights into critical themes, sentiments, and topics that hold significance for both customers and employees.

Google Forms: 100% Free Survey Tools For Market Analysis

A widely adopted tool in the marketer's toolkit, this survey tool boasts a straightforward and user-friendly dashboard, allowing the creation of surveys through a simple drag-and-drop feature. Design customized surveys and generate real-time charts and graphs based on the responses received.

An added advantage is the seamless synchronization of all collected responses with various Google products and tools. For those seeking a free option, Google Forms emerges as the top choice, providing nearly all the necessary features to kickstart your research endeavors.

Features -

1. Integrate Google Forms seamlessly with other Google Workspace tools such as Google Sheets and Google Drive, consolidating all collected data within Google Sheets.

2. The user-friendly drag-and-drop features simplify the survey creation process, catering to beginners. With diverse question types, including multiple-choice, checkboxes, dropdowns, linear scales, and more, this tool captures specific data effectively.

3. Supporting integration with third-party tools enables thorough analysis and reporting of gathered survey responses. It proves to be an excellent choice for educational professionals looking to create engaging quizzes.

QuestionPro: Create polls

As a prominent survey tool, this platform empowers you to effortlessly craft quizzes, polls, and impactful surveys in a matter of minutes. Trusted by over 13,000 brands, including 75% of the Fortune 500, it stands out as the most reliable, intelligent, and scalable all-in-one solution for experience management. By enabling outreach to targeted customers regardless of demographics, it ensures swift access to insights like never before.

Features -

1. Develop surveys to conduct a thorough analysis of how your products or services influence customer preferences and scrutinize real-world purchasing patterns and trade-offs.

2. Employ Maxdiff surveys to design and analyze the least and best features of your product or service, gathering precise insights for more informed decision-making.

3. Additional features encompass employee feedback surveys, onboarding surveys, 360-degree feedback assessment surveys, and more, all designed to enhance the overall experience.

4. Enhance the sophistication of your surveys with over 35 question types, including dynamic lookup tables, captcha verification, and more.

SurveyMonkey: Best Customer Research Survey Tools

SurveyMonkey is a leading platform for feedback management and customer research surveys, benefiting millions of users across more than 300,000 global organizations. The platform facilitates the collection of feedback, interpretation of results, and extraction of actionable insights, fostering growth and innovation. With 20 years of expertise, SurveyMonkey, alongside its AI-driven tools, aids both novice survey creators and experienced market researchers in the seamless creation, deployment, and analysis of surveys.

Features -

1. Effortlessly generate quick surveys with its user-friendly interface. Utilize customizable templates and the drag-and-drop feature to craft surveys with a professional touch.

2. Share surveys easily via email and social media, embed them within websites, or distribute survey URLs to specific customers. Track responses in real-time set reminders for prompt results, and create dynamic charts and graphs based on survey responses, exportable in various formats.

3. Enjoy seamless integration with third-party tools and platforms such as CRM, email marketing, and data analysis tools for enhanced functionality.

JotForm: Efficient survey templates

With the trust of over 20 million users, Jotform's form builder offers a simple approach to creating and publishing online forms from any device. The company provides a vast selection of over 10,000 ready-made form templates, integrates seamlessly with over 100 third-party apps, and incorporates advanced design features, positioning itself as a leading online form builder for organizations globally. Widely employed for crafting payment forms, lead generation forms, registration forms, contact forms, application forms, and more, Jotform caters to a diverse range of needs.

Features -

1. Conduct form-level calculations, such as totaling scores or applying discounts based on user input. Generate dynamic reports, invoices, and other documents personalized to survey responses, ensuring a customized experience for each respondent.

2. Adhere to HIPAA regulations for the submission of data and forms, guaranteeing privacy and security.

3. Users have the capability to create and manage forms directly from their mobile apps.

Zoho Survey: Designed for Zoho Suite Users

Zoho Survey stands out as a popular, expanding, and user-friendly online tool for building surveys and questionnaires. It is adept at meeting your basic survey requirements, offering features such as customization, easy sharing, seamless team collaboration, and the creation of charts and graphs. Integrated with other intriguing products within the Zoho Suite, it provides an all-in-one solution for effective survey creation.

Features -

1. Effortlessly integrate all collected survey responses into your CRM system to gain detailed insights into customer engagement.

2. Utilize Zoho Flow to automate actions based on survey responses, ensuring a personalized experience for respondents.

3. Import data directly into Zoho Analytics for in-depth analysis, generating reports to enhance understanding of customers and make informed decisions.

4. Leverage Zoho Campaigns to integrate survey responses, allowing the creation and sending of targeted emails based on survey data.

Alchemer: Automation at its Best

Previously recognized as SurveyGizmo, this straightforward survey tool possesses advanced automation features, including the ability to pipe answers to subsequent questions and send automated emails based on survey responses.

Businesses can craft pertinent questions to extract more relevant insights, utilizing its diverse array of question types and filtering options. Despite its elevated pricing, it remains a preferred choice among survey tools.

Features -

1. Guarantee a highly personalized survey experience for respondents through advanced survey logic and branching features.

2. Enhance survey engagement with advanced question options such as heatmaps, slider bars, and progressive matrices.

3. Customize surveys with themes and white labeling, incorporating your brand elements for a more personalized touch.

4. Transform insights into real-time reports featuring charts, graphs, and various visualization options. Conduct data segmentation, analyze text, and more.

5. Synchronize survey data across different platforms using tools like Salesforce, Slack, and Google Analytics.

HubSpot: Best for Customer Service

HubSpot Service Hub stands out as a leading CRM offering customizable survey creation. Easily link survey responses to your customer database within HubSpot. Utilize a suite of free marketing tools, including a user-friendly form builder and a drag-and-drop tool for crafting various online forms and surveys. Streamline the gathering and storage of contact details and customer feedback seamlessly.

Whether opting for custom forms or premade templates, HubSpot's free CRM tools provide comprehensive solutions for customer research. Access features like forms, email capabilities, prospect tracking, customer service live chat, and a convenient meeting scheduler. HubSpot extends its functionality beyond forms, offering a range of invaluable business operation tools.

Features -

1. Incorporate surveys directly into your website to gather detailed insights about customers and convert them into potential leads.

2. Craft and send personalized emails based on survey responses, establishing dynamic email workflows triggered by specific answers within the survey.

3. Monitor response rates, analyze trends, and extract insights from the feedback received. Enhance your understanding of your audience, identify areas for improvement, and base decisions on data.

4. Integrate with third-party apps and platforms, utilizing the CRM as a central hub to store and organize survey responses, contact details, and customer data. Streamline and align your survey data with your overall marketing and sales strategies.

What are the features to look for in your survey platform or tool?

We have compiled a list of top survey tools and platforms, each offering unique and some standard features. To aid your decision-making process, consider the following criteria:

Simplified Survey Creation:

Look for a tool with a user-friendly interface and powerful features that make survey creation quick and practical.
Efficient Survey Sharing:

Ensure the ability to share surveys easily through various channels like SMS, emails, social media, and QR codes to target specific audiences, ensuring high personalization.

Data Security:

Prioritize tools that emphasize data security, adhering to policies such as HIPAA for healthcare data and GDPR for European data protection, which enhances customer trust.

Data Visualization:

The intuitive dashboard is crucial for survey creation. The tool should allow seamless data export into different forms such as charts, graphs, widgets, and more for effective presentation.

Third-Party Integrations:

In a competitive market, credibility is at stake if your surveys and results cannot be integrated into third-party tools. Ensure the tool supports simple integrations with various tools to simplify your research.

Additional Features:

Look for features such as automation, advanced analytics, and real-time data export in various formats to stay ahead in the competitive landscape and maintain your edge.

Build Survey Platform with Adware Technologies

Online survey tools and platforms have significantly simplified the process of creating, distributing, and analyzing surveys. Achieving personalization is crucial for businesses, requiring the ability to design and construct surveys tailored to their specific target audience. Today, researchers seek unique survey creation tools that encompass fundamental to advanced capabilities, enabling the extraction of meaningful insights.

To meet these growing demands, Adware Technologies, a market research software development company, offers the development of survey creation tools and platforms that cater to the diverse needs of every business. Leveraging our expertise in market research and understanding the challenges faced by both customers and businesses, we can integrate functionalities that effectively address your concerns.

Our services extend beyond creating a survey creation platform; we can assist you in project management with our white-label project management tool and panel management platform. For more information, please contact us now.

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